HELLO :)

I’m Helena (Hel-eh-nah), a lifestyle journalist turned chronically online Creative Director, with over a decade’s experience helping brands build cultural currency.

From an 8-bit game that drove membership growth to an immersive art exhibition that brought a brand purpose to life, I make audience-first, deliverable-agnostic entertainment that people want to share, not skip.

I love concepting activation ideas, crafting art direction, writing snappy copy and narrative-led scripts, directing film, and collaborating with creatives, talent and strategists to turn genuine insight into ideas that live across every touchpoint.

Along the way I’ve led multidisciplinary teams, mentored emerging talent and built lasting client partnerships, measuring success in KPIs and commercial impact as well as applause.